Automotive workshop website with Interactive Car Builder

Expedition Motor Company

Automotive workshop website with Interactive Car Builder

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Overview

Expedition Motor Company (EMC) is a US-based automotive workshop that specializes in restoring and customizing one of the rarest Mercedes-Benz models – the 250GD Wolf (the military G-Wagen). Each vehicle is hand-built, fully modernized, and transformed into a collector-grade convertible G-Wagen.
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Requirements

Our solution

Create a configurator allowing users to choose paint color, interior materials, transmission type, add-ons while visualizing their G-Wagen in real time.
We developed an interactive configurator using Vue.js with dynamic 3D previews and smooth parameter updates, enabling real-time customization across devices.
Present vehicles in a showroom-style experience with sections for Available Builds and Past Projects.
We built modular vehicle pages powered by a headless CMS and CDN-optimized media delivery for fast, high-quality presentation.
Implement a content marketing system to showcase build stories, craftsmanship, and vehicle history articles.
We integrated a custom blog framework within the CMS, enabling editors to publish stories with SEO-optimized layouts and media embeds.
Ensure high performance and SEO visibility despite large photo and video assets.
We optimized site architecture with lazy loading, image compression, and structured metadata to achieve fast load times and top SEO scores.

Build your own

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The “Build Your Own” tool on Expedition Motor Company’s website is an interactive vehicle configurator that lets users design their own custom Mercedes-Benz 250GD Wolf.

Through this feature, visitors can choose from dozens of options – exterior colors, wheels, roof types, drivetrain configurations, and interior materials – while seeing real-time pricing updates and visual previews for each selection.

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The configurator acts as both a storytelling and conversion tool: it allows clients to experience the craftsmanship behind every build, understand cost transparency, and submit their personalized specifications or reserve a build slot directly online.

Designed for engagement and efficiency, the tool combines a sleek, mobile-friendly UX with dynamic data logic and CMS-driven flexibility.

Available builds

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Each restored vehicle has its own dedicated page — a dynamic, CMS-powered template that transforms static listings into immersive digital showcases.
Key Features:
Modular content blocks for specifications, storytelling, and galleries — all editable directly in the CMS.
High-resolution imagery optimization with lazy loading for smooth performance across devices.
Auto-generated SEO metadata and schema tags tailored to each vehicle for stronger organic visibility.
Mobile-first, cinematic experience with parallax scrolling and subtle animations.
Integrated lead forms that automatically capture vehicle data, turning each page into a conversion-ready asset.

Each restored vehicle now has its own mini-microsite – fast, cinematic, SEO-optimized, and easily managed via CMS. In particular, this setup allows each car to become a fully interactive product experience

The page transforms static automotive photography into an interactive storytelling experience that mirrors the brand’s craftsmanship and attention to detail – proving that digital presentation can be as bespoke as the product itself.

The Journey & Restoration process

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The Journey section outlines the complete path every Expedition Motor Company client follows — from the initial Discovery and design Vision to Payment, Putting It Together, and finally, the Bliss of delivery.
It presents the restoration process not just as a service, but as a transparent, step-by-step experience that reflects EMC’s commitment to craftsmanship and trust.
Beyond the configurator and digital showcases, the website of the automotive workshop reveals the work behind each build.
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The Restoration Process section immerses visitors in EMC’s 2,500 man-hour, 100-point restoration — from frame sandblasting and engine rebuilding to hand-stitched leather interiors.
Through cinematic visuals and clean storytelling, the site bridges mechanical artistry with digital experience, making the restoration journey as tangible as the final product.

Website optimization and performance architecture

EMС website was built to feel as refined and powerful as the vehicles it showcases. From the first seconds, the homepage delivers a cinematic experience – a full-screen video immerses the visitor into the world of craftsmanship, sound, and movement.
Meanwhile, despite the heavy visuals, the site loads instantly and scrolls seamlessly, thanks to advanced media optimization and performance-first architecture.
Performance architecture highlights:
Lazy loading and compressed media for fast response
Optimized transitions and animation flow
Balanced experience across desktop and mobile
Structured caching and dynamic content delivery
Together, these elements create a digital experience that mirrors EMC’s precision — elegant, fast, and entirely focused on the product.

Results:

→ Delivered a fully immersive, high-performance website for an automotive workshop that mirrors the craftsmanship and exclusivity of the EMC brand.
→ Reduced page load times to under 2.5 seconds despite heavy video and image assets through advanced optimization and lazy loading.
→ Enabled the EMC team to manage vehicles, stories, and configurator options independently via a modular CMS, eliminating developer dependency.
→ Increased user engagement and lead generation through the “Build Your Own” configurator and cinematic vehicle pages.
→ Strengthened EMC’s digital presence, achieving top SEO visibility and establishing the brand as a benchmark in premium automotive restoration online.

Get in touch to discuss your ideas and needs

We will provide an initial consultation or technical assessment upon request.



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