Global eyewear e-commerce

Owndays

Global eyewear e-commerce

Overview

“You provide the most stable and reliable team. The work with you shows a good Return On Investment. Communication is almost real-time and devs are vey adaptive.”

Paulo Almeida

CTO, Neso Brands

Owndays is a Tokyo-based company founded in 1989, offering a wide selection of over 10,000 sunglasses, frames, and eyeglasses. Their products are available in more than 100 retail stores worldwide. The company was later acquired by Lenskart, a multinational optical prescription eyewear retail chain with over 2,000 retail stores.

Requirements

Our solution

Redevelop a legacy front-end that slowed down performance and negatively affected SEO.

Delivered a full React + Next.js rebuild of the storefront, reducing page load time by 2.73x and boosting SEO rankings.

Implement a modern, user-friendly UI/UX design that drives higher conversions.

Applied a design-first approach: implemented virtual try-ons, 360° product views, and a streamlined catalog to improve shopping experience.

Deliver results fast — with self-driven developers who can onboard in days, not weeks.

Prioritized delivery under tight deadlines: our developers not only matched requirements but proactively improved original design and flow.

Why Owndays Hired Lengin team

After Lenskart acquired Owndays, they wanted to transform the website to a newer version with a brand new design and updated technologies, as it had a lot of legacy code and outdated solutions.

Owndays management particularly emphasized the significance of rapid onboarding and robust development, given the tight deadlines set by stakeholders.

Scrum for Development

The project is usingscrum methodology, aimed to provide a transparent and flexible development process. Scrum emphasizes iterative and incremental development. It breaks the project into small, manageable parts, with each sprint resulting in a potentially shippable product increment.

It is based on empirical control, meaning that decisions are made based on the current state of the project rather than predictions. This allows for continuous improvement. The development team is encouraged to be self-organizing, taking ownership of how they work and make decisions.

For project management we used Jira. The key components of our approach included:

Daily meetings

Sprint plannings

Estimations

Sprint reviews

Retrospectives

Development

Everything you see on the website was developed fully or mainly by Lengin devs. The old version we had to redevelop had an old, not user-friendly UX/UI and legacy front end, which caused poor performance (affected SEO) and a bad user experience that kept from getting more sales.

As the new company owner, they wanted to implement a modern design, making users comfortable to navigate and make purchases. We used React to build the entire front end with the help of Redux for sprint management and Redux Saga for asynchronous actions.

Catalog and Product Page

The store features a fairly standard implementation of the catalog and product card. The design is clean and lacks unnecessary details. The catalog incorporates a filter for swift product navigation and displays the available colors for each model.

On the product item page for glasses, you can virtually try on the model of your choice using your webcam. Additionally, there’s a 360-degree view of the model. When proceeding with a purchase, you can choose the desired lenses to accompany your selected frame.

Account Profile

Owndays has an account-client system, which makes shopping more convenient.

In addition to common order tracking and wishlist functions, it offers a custom membership program and the ability to upload prescriptions. This is particularly important in some countries where policies require prescriptions for eyeglass purchases.

You can also find the nearest store and book an eye test.