Patient generating Dental Platform for the Marketing Agency
RevUp Dental
Fully Customizable CMS
Overview
“After working with Lengin’s team, we were left really impressed to the point where we realized we didn’t need to hire new developers directly.”
Nick Fotache
Founder, RevUp Dental
Requirements
Our solution
Build a CMS flexible enough to support different dental clinics, each with unique branding, layouts, and content needs, without overwhelming clinic managers or developers.
Delivered a fully customizable WordPress CMS that allows managers to adjust colors, icons, templates, fonts, and page layouts independently—making each clinic’s site unique without constant developer input.
Improve site performance and eliminate frustration from slow-loading pages, videos, and heavy integrations.
Achieved a 30%+ performance boost by rewriting legacy jQuery into ES6 JavaScript, introducing custom lazy-loading for SVG icons and optimizing video content with static placeholders that only load on interaction.
Ensure seamless integration with external services (Google APIs, Typeform, reviews, maps) while keeping control in the hands of non-technical clinic staff.
Integrated Google Places, Maps, and Business APIs, enabling real-time reviews, opening-hours indicators, and location maps—all automatically synced to reduce manual work.
Provide sustainable maintenance practices: reduce risks from broken links, outdated libraries, and inefficient code structures.
Built self-healing maintenance tools that scan for broken links and generate interactive reports, plus streamlined Typeform appointment booking with customizable Q&A for each clinic.
About RevUp Dental
RevUp Dental offers a sales and marketing system designed for dental practices that increases new patient phone calls, appointments, and creates a great return-on-investment.
Full Customization
Here lies the uniqueness of the product. WordPress provides the admin with basic customization and the development team delivers the rest, but not with RevUp Dental.
RevUp Dental allows their clients customize colors, icons, templates, fonts, pictures, text and almost everything according to the brand identity or client’s vision.
Due to the user-friendly admin panel, managers can modify the design without the additional involvement of the development team
RevUp Dental provides many layouts for every page on the dental clinic website. They can be combined in the way that your website looks unique.
At the same time, versatile functionality is bound to be resource-consuming and slow down the system. That’s why optimization became one of the top priorities.
Optimization and User Experience Enhancement
The page speed was not critically slow, but just enough for users to feel frustration. Lengin team focused on the optimization and achieved the maximum performance metrixes.
SVG Icons are custom for the client’s preferences in color, so they can’t be loaded just like the default image. As they are inserted on HTML as a tag. It increases the weight of HTML DOM, we created a custom lazyload for these, so it decreases a DOM elements length.
Rewriting all jQuery into JavaScript (ES6) and completely removing jQuery from the front-end part of the website.
Managing JavaScript libraries and third-party integrations. Now, many third-party integrations are activated after the user’s first interaction, which facilitates the initial page loading.
Video Content Optimization
Video content loading takes too much time and traffic. Movies of any lengths can be added to any section of the website.
Lengin specialist saw an opportunity for significant optimization of the video content that require interaction for playing. This way, the frame, picture and the button are created as static elements that do not requier a lot of traffic.
When the user interacts with the video, the system loads the iframe directly form the YouTube. When the page consists of over 10 videos like testimonials, this trick saves a huge amount of time and eliminates user frustrations.
Google APIs Integrations
Google Places API was integrated to upload text reviews automatically. If there is new feedback from the patient left on the Google page of the clinic, it is added to the website’s testimonial page immediately.
Google Maps API allows to depict the precise location of the clinic on the website using the location mentioned in Google. It enables interactive maps in the footer of the client’s website.
Also, Google APIs integrations enable another interactive feature – indicate whether the place is open or closed and display it on the page taking into account the timezone difference of the user and the clinic.
Clients can change their data independently without a need to involve developers again.
Broken Links Recovery
Since Lengin developers are involved into maintaining processes, they found a way to optimize broken links identifying and recovery through creating a system that checks all the links and creates interactive report with found issues.
Typeform Integration
To book an appointment, patients need to fill in the form with a few questions about their state and preferences. Typeform integration guarantee a simple design and efficient data gathering.
RevUp provides their clients with the typical list of questions, but they can be changed. Also, questions in the FAQ section are changeable according to the specifics of the business.
Lengin Сontribution And Development
In 2022, Lengin became a powerful and reliable add-on to the internal RevUp Dental technical team.
Our developers was responsible for implementing and improving some of the key features of the platform as well as maintenance processes.
The significant contribution is the performance of the websites increase in up to over 30%.
Results:
→ Enabled 100+ dental clinics to independently manage branding, content, and layouts without developer involvement.
→ Reduced operational overhead by automating reviews, maps, and appointment flows, minimizing manual updates and broken-link risks.
→ Increased website performance by 30%+, directly improving page load times and patient conversion rates.
What our client say
“After working with Lengin’s team, we were left really impressed to the point where we realized we didn’t need to hire a new developer directly. “
Nick Fotache
Founder, RevUp Dental
